Kirsten Fedewa & Associates L.L.C. is a boutique communications and public relations consultancy founded by Kirsten A. Fedewa, whose experience includes the highest levels of government, political, media and entertainment. Ms. Fedewa utilizes her experience and national network of contacts to present clients with highly desirable engagements and opportunities.
Bio sketch: Kirsten A. Fedewa
Prior to founding the firm, Ms. Fedewa served as a press secretary in the U.S. House of Representatives, U.S. Senate, and as the first-ever communications director of the Republican Governors Association on behalf of the nation’s 32 Republican governors. Her tenure in politics included serving as the G.O.P. governors’ liaison to two U.S. presidential campaigns, and several national Conventions, ultimately helping to elect and re-elect Governor George W. Bush (R-TX). While on Capitol Hill, she served as president of the Republican Communications Association and president of the bipartisan Congressional Staff Club. She founded the firm to better serve the ever-increasing workload and to provide more opportunities for clients.
Company Services – Highlights
High Profile Clients – including U.S. Presidential Candidates
One of the firm’s most famous political clients is former Presidential Candidate Gov. Mike Huckabee (AR), for whom she developed a national media strategy.
- Fedewa helped Gov. Huckabee win the 2008 Iowa Republican caucuses and seven primaries using a shoe-string media budget to “beat the best PR money can buy.”
- The value of the earned media was estimated in the hundreds of millions of dollars.
- Fedewa began her work for Huckabee as far back as 2004, personally handling all of the campaign’s media bookings, including interviews with actor Chuck Norris.
- Governor Huckabee continued to work with Ms. Fedewa on special projects such as the February 2010 interview of First Lady Michele Obama on his Fox News Network television show, his children’s video series called “Learn our History” which he co-founded, and several book tours.
The firm also developed publicity campaigns for other V.I.P. clients, including former Congressman J.C. Watts (R-OK) and chair of G.O.P.A.C., Michael Reagan, best-selling author and son of Pres. Ronald W. Reagan, as well as the movie blockbuster, “Act of Valor.”
Business-led Initiatives to Create Community Health
The firm helped plan and execute the U.S. Chamber Foundation’s “Health Means Business” campaign funded by the Robert Wood Johnson Foundation.
- This was a two-year, 10-city, business-led initiative highlighting community wellness, featuring U.S. governors, mayors, business leaders, national sports teams such as the Cleveland Cavaliers and the Washington Redskins, and media partners including USA Today.
- KFA helped garnered support from Dr. Jerome Adams, Indiana Health Commissioner (now US Surgeon General), then-Governor Mike Pence (now Vice President), the Cleveland Cavaliers, actor Chuck Norris and others, as well as handled all media (print, broadcast, social).
- With an emphasis on safety and health, the firm also recently engaged in business development and marketing initiatives for prominent members of the U.S. hospitality industry, such as the Denihan Hospitality Group, Delos, and others during the COVID-19 / economic recovery of 2020.
Celebrity Engagements and Media Tours
The firm has also arranged world-class media exposure for entertainment clients, such as world-renowned Tenor Anthony Kearns of The Irish Tenors, celebrated songwriter Brendan Graham (“You Raise Me Up”), elected officials such as Governor Asa Hutchinson (R-AR), distinguished authors and movie producers, and others including former Ireland Prime Minister, Enda Kenny, and ex-Governor Bob McDonnell (R-VA).
- Examples include engagements before distinguished audiences such as U.S. Presidents and Pope Francis I; handling a three-day New York City media tour for Governor Hutchinson; hosting a V.I.P. screening at the Motion Picture Association of America for the movie blockbuster, “Act of Valor”; producing a bipartisan health care forum hosted by the Mayo Clinic with CBS Anchor Lesley Stahl, and a televised forum for U.S. Senate candidates.
V.I.P Event Planning and Management
The firm has served as event organizer, manager and promoter for dozens of organizations, such as the U.S. Chamber of Commerce Foundation, The Robert Wood Johnson Foundation, the Habitat for Humanity DC, Children’s Hospice International, Wells of Life, and the National Hispanic Prayer Breakfast (featuring President George W. Bush and U.S. Senator Hillary Clinton, D-NY).
- The firm provided overall strategic event planning for the Committee of 100 – a nonprofit organization of prominent Chinese-Americans founded by I.M. Pei and Yo-Yo Ma to promote U.S.-Chinese relations. The firm secured the participation of U.S. Ambassador to China, Terry Branstad, and U.S. Secretary of Housing and Urban Development (HUD) Ben Carson to deliver remarks and the keynote speech for the C-100 Annual Meeting and Gala in 2018.
- The firm also secured the participation of Secretary Carson to deliver the speech for the DC Habitat for Humanity’s “She Nailed It” Campaign, in addition to handling social and traditional media.
Support for U.S. Military and Veterans’ Organizations
The firm annually hosts the “Annual Bipartisan Tribute to Veterans and Those Who Serve in Congress,” with support of The Congressional Institute, the Harvard Institute of Politics, Johns Hopkins University, Raytheon, Beam Suntory and others.
- Guests have included members of Congress, CBS’ Senior Washington Correspondent Major Garrett, FNC White House Correspondent Kevin Corke, and Fox National Security Correspondent Jennifer Griffin as Emcees, former Secretary of Homeland Security Tom Ridge, former Secretary of Veterans Affairs David Shulkin, and four-star General Charles Wald (U.S. Air Force, Ret.).
- Featured non-profits included American Humane Society, Final Salute, No One Left Behind, Warrior Canine Connection, the USO, and others.
- The firm has also co-hosted veteran-inspired events at Salamander Resort in Middleburg, VA, the Embassy of New Zealand, The Capitol Hill Club and the National Democratic Club in Washington, D.C., Glenwood Country Club in Denver, CO, and other spectacular U.S. properties.
In summary, KFA is a very flexible force to lend assistance on many fronts. We are problem-solvers where strategic planning and public relations can have a positive effect on the success of a project, a business, a cause, or even a career, whether politics, entertainment, marketing, or a life’s work.