Kirsten Fedewa & Associates L.L.C.

Kirsten Fedewa & Associates L.L.C. is a boutique communications and public relations consultancy founded in 2003 by its principal, Kirsten A. Fedewa. Client services include:

Special events
Brand management
Publicity and media relations
Strategic planning
Message development
Individualized client solutions

The firm specializes in providing earned media, which is “free media” publicity, as opposed to paid advertising.

Tenor Anthony Kearns Sings at
Pre-Mass Concert for Pope Francis I

Additional Links:

Anthony Kearns videos

The music of Anthony Kearns and other Irish musicians is available at AnthonyKearnsMusic.com

WBZ’s Mary Blake speaks with Mr. Kearns about his return to Worcester, Massachusetts, where his U.S. solo career began.

Kirsten Fedewa Career Highlights

Tweets by @kirstenfedewa

Media, Public Relations & Special Events

Kirsten Fedewa & Associates L.L.C. produced a bipartisan health care forum hosted by the Obesity Society. (Featured here is Lesley Stahl with former HHS Sec. Tommy G. Thompson, a panelist.)

The firm was instrumental in the creation of the Steamboat Institute’s Inaugural Freedom Conference, aired on C-Span in August 2009. (Kirsten Fedewa is featured here with Michael Reagan, author and son of Pres. Ronald Reagan, and Air Force Gen. Steve Ritchie, on left.)

The firm has secured high-profile events for Tenor Anthony Kearns (featured) including his first solo performance on Fox News Network’s popular television show, ‘Huckabee,’ charity concerts, a bipartisan holiday party on Capitol Hill, and performances at the 2010 Inauguration of Gov. Bob McDonnell of Virginia.

Presidential Candidate Gov. Mike Huckabee (AR) is featured here at a media availability in Colorado in 2008. (The firm secured millions of dollars in earned media for the candidate.)

Quotes

“Governor Huckabee has message momentum,” said Kirsten Fedewa, a campaign spokeswoman who handles a majority of his television bookings. “He has a terrific message that resonated with voters — not …

– The Hill
… candidate’s 2008 prospects.George W. Bush, then governor … consultant Kirsten Fedewa, who is coordinating Huckabee’s schedule for the event, said the governor would speak at 10:15 a.m. Saturday and his …

– Arkansas News
It was Huckabee’s ease in front of a camera that enabled him to stay in the 2008 Presidential campaign as long as he did. “In March of ’07, he said to me, ‘This campaign is going to be over before it starts,’ because he was dismally not raising money,” [Kirsten] Fedewa said. “He was staying at Motel 8s.” At the end of 2007, Huckabee had raised less than nine million dollars, compared with Mitt Romney’s fifty-four million—which he augmented with thirty-five million of his own money—and Hillary Clinton’s hundred and seven million.

To compensate, Huckabee gave nearly twenty television interviews every morning for four months, from the run-up to the Iowa caucuses until he left the race. “We estimate that was two hundred million dollars in free media,” Fedewa said. “The media was his base.” The strategy was to make Huckabee available to everyone, not just CNN and the 700 Club but “The Colbert Report” and Rolling Stone—“the shows that your opponents will be too scared to go on,” as Bob Wickers, one of Huckabee’s campaign consultants, put it. Huckabee is not uncomfortable around Democrats or comedians; he is as happy talking to Jon Stewart about abortion as he is interviewing Gayle Haggard about her marriage, as he did on a recent episode of his own show. And liberals tend to like him in return. Even if you find his politics repugnant, you can still find yourself drawn in by his relentless niceness. It doesn’t mean you’d vote for him, but it might mean you’d have him on your show.

–The New Yorker Magazine, June 21, 2010

Read more: The New Yorker Magazine

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